Jeep is ready for a major comeback, and the revival starts with one of its most iconic models—the Cherokee. Once a household name in the SUV segment, the Cherokee had lost its spark in recent years. Now, Stellantis is betting big on its return with a modern twist.
The new Cherokee is expected to feature hybrid and plug-in hybrid options, aligning with Jeep’s push toward electrification. Along with a refreshed design, the SUV will emphasize rugged capability, spacious interiors, and advanced safety features—appealing to both traditional Jeep fans and new-age eco-conscious buyers.
Analysts see this move as crucial for Jeep’s U.S. strategy. The SUV market remains highly competitive, with brands like Toyota, Ford, and Hyundai making aggressive moves. Reviving the Cherokee could give Jeep the edge it needs to reclaim its spot among the top-selling SUVs.
The comeback plan also signals Stellantis’ broader strategy to strengthen Jeep’s image globally, with new launches planned across North America, Europe, and Asia. If the Cherokee’s return is successful, it could pave the way for a wave of electrified Jeeps that balance off-road heritage with modern technology.